Mountain Dew Original is the classic and most iconic version of Mountain Dew—the flavor that started it all. Since its inception in the 1940s, it has become a global phenomenon and the defining characteristic of the Mountain Dew family.

Flavor profile

• Citrus Kick : Mountain Dew Original is known for its refreshing, sparkling citrus flavor with a light sweetness and a powerful finish.

• The flavor is often described as a mix of lemon and lime , with a unique “Dew twist” that sets it apart from traditional lemon-lime sodas like Sprite or 7Up.

• Thanks to its high caffeine content (more than many other soft drinks), Mountain Dew not only quenches thirst but also provides an energy boost.

Features

• Colour : Bright lime green, iconic and instantly recognisable.

• Packaging : Available in cans, PET bottles, and larger containers; often the best-selling Mountain Dew product worldwide.

• Caffeine : Contains on average about 54 mg of caffeine per 12 oz (in the US), which is significantly higher than many other soft drinks.

Positioning

• Mountain Dew Original is presented as the “fuel for extreme energy and lifestyle” , often associated with action, gaming and extreme sports.

• It is the foundation on which countless other variants (such as Code Red, Voltage, Purple Thunder and Baja Blast) have been developed.